Laura Higgins, affectionately known as Lala, is the host of My Business Playbook and founder of Lala Social Club. Based in Australia, Laura is a recognised online marketing expert and educator with an engaged community of over 20,000 small business owners.

Laura’s online marketing know-how spans across many industries -finance, hospitality, beauty, construction, you name it. Her witty, dynamic and humorous communication style make her an engaging presenter and podcast host.

Laura presents fresh and effective marketing ideas that help businesses get results. Her authentic, easy to understand approach means that our audience feel empowered to take action and implement their ideas.

host of my business playbook


your host


👉🏼 Your product or service is designed to help and add value to small-medium sized businesses

👉🏼 Your product or service can help our listeners to build, grow and scale their dream business

👉🏼 You want to reach a new audience of authentic, innovative (and mostly female) business owners who are serious about growing their business

Your business is a good fit for My Business Playbook™ if...

Just quietly, we have hit the jackpot with our community here at My Business Playbook. Our tribe are interested in strategies, tools and programs to make running their business easy (and more profitable). Most listeners are running a startup or small-medium sized business and about 80% of listeners are female. 

Most interaction occurs within our dedicated My Business Playbook Facebook Page which is growing rapidly. 


listeners of the podcast


So, what are you waiting for? We are always looking for new partnerships. If you think you're a good fit, fill out the form below and one of our team will be in touch. 



How to

is raw, unfiltered and funny. we certainly don't take ourselves too seriously.