103: Odette and Co – Top PR Strategies to Build Trust and Grow Your Reach

odette-and-co-podcast

Meet Odette from Odette and Co

In this episode we are joined by Odette Barry, founder of Odette and Co. We are talking all things public relations for small business. We cover: when you should actually start investing in PR for your small biz, how to define your unique story and the best way to pitch your story to media. You’ll also hear Odette’s startup journey and her biggest mistake as a creative in a startup business. 


Odette Barry is a storyteller who loves nothing more than helping businesses share their stories through traditional media. She is a publicist, PR mentor and founder of Odette and Co – a micro PR agency based out of Byron Bay.  


Odette is a headline-winning PR mentor, who designed and teaches the popular Hack Your Own PR program, an intimate program designed for small business owners because she knows that every business has a story to tell.

Biggest takeaways from Odette and Co

  • Odette shares her biggest mistake in building a small business and how she has hired to cover her weaknesses [18:59]
  • How to know if you’re ready to start investing in PR for your startup or small business [30:48]
  • Learn how a PR strategy works in with your overall marketing strategy [32:11]
  • The biggest mistakes small businesses make when they DIY their PR [38:26]
  • How to get journalists to open your pitch emails [40:18]

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