105: Nick Stone from Bluestone Lane and how he launched over 50 cafes in the USA

Nick_Stone_from_Bluestone_Lane

Meet Nick Stone from Bluestone Lane

In this week’s episode, I have the pleasure of chatting with Nick Stone, the Australian founder of the United States’ fastest-growing premium cafe brand Bluestone Lane. Nick has worked to create a brand that serves great coffee with ‘love, compassion, and hospitality’ for every customer (including Taylor Swift). In this episode, Nick unpacks why relationship and connection are both so fundamental when building a brand, especially in the hospitality industry. 

Prior to founding Bluestone Lane, Nick spent 11 years in corporate finance and advisory in Australia, New York, and London, after beginning his career as a professional AFL footballer for 6 seasons following selection in the 1999 AFL National Draft. Nick was a 2019 Finalist in EY’s New York Entrepreneur of the Year and has been recognized as one of the World’s Young Leaders of the Future

See Nick’s pandemic diary

Biggest takeaways from Nick Stone

  • How Nick opened 44 stores in 42 months [6:32]
  • What it takes to start a hospitality business with no hospitality experience [9:19]
  • Finding the right team members to create the right atmosphere [14:28]
  • Tips for creating store consistency, while still maintaining a personalized, individual coffee experience in each store [24:32]
  • How Bluestone navigated Covid-19 in the USA [34:30]
  • The steps Nick took to build his network and how he used Instagram to expand his audience in the early days of his business [45:16]
  • The day Taylor Swift visited Bluestone [47:30]
  • 2 things to consider when building a brand, particularly in the US [51:13]
  • Nick’s biggest piece of advice for small business owners [56:38]
clickup

Review & Subscribe on Apple Podcasts

“I think My Business Playbook is the best thing since sliced bread.” – If that sounds like you, please subscribe to and review the show! (Or even if you think My Business Playbook is just the best thing since, I don’t know, sliced ham.)
Seriously though, your love and support enable me to create more podcasts, with more amazing guests who can teach you and me so, so much about business. (And it also makes me feel pretty good about myself…)
So Click here, scroll to the bottom, give us a bucketload of stars, write a heartwarming review, and hit subscribe so you don’t miss a THING about business.

Links mentioned in this episode

Places to enjoy the podcast:

Previous Episodes to Checkout:

08

Feb

Our Facebook Group is where you'll find community, conversation, encouragement and access to special updates for the podcast. It's where it's at.

JOIN our MBP Facebook GRoup

the after party

JOIN THE GROUP