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106: How to Nail Your Copywriting with Bossy Copywriting


Meet Alyce from Bossy Copywriting

Join me as I sit down with copywriting wiz Alyce Greer, CEO of Bossy Copywriting. We delve into her tips and tricks on how to successfully DIY your copywriting, as well as how to avoid red flags when outsourcing your copywriting. Alyce unpacks what she learned most about starting her own business, and why good copywriting is so crucial for a business to build its brand.

Alyce is the Director and Head Writer of Bossy. Copywriting, a Melbourne-based copywriting supergroup comprising writers from all over Australia. She’s also a contributing writer for Fashion Journal, the host of The Bossy. Type – a podcast for bold brands, and a drinker of too many chili margaritas.

Biggest takeaways from Bossy Copywriting

  • Key mindset shifts Alyce had to make when moving from freelance writer to CEO [08:22]
  • Some of the missteps that has helped Bossy Copywriting grow [13:35]
  • The biggest piece of advice Alyce wish she knew when she started [21:30]
  • What the main purpose of copywriting is [23:53]
  • You have a brand personality by default- here’s how to make it good [28:35]
  • How to charge for copywriting [32:22]
  • Red flags when hiring copywriters [34:49]
  • Alyce’s top DIY copywriting tips [36:46]

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