222: The psychology behind your copywriting with Anita Siek
Say Hello to Anita Siek!
Today we are joined by Anita Siek, founder of Wordfetti — a human-centered brand strategy and copywriting house specialising in helping brands stand out and sell through psychology and words. With a deep passion for words, and how their delicate choices of them can trigger different emotions and feelings in a reader, her mission is simple: to help people, brands, and organisations use words to sell, share their BIG message and create a dent in their industry.
In this conversation, you’ll learn:
🌟 Where psychology and copy meet
🌟 Why communication is the most powerful skill you can learn
🌟 How to cure writer’s block
🌟 The biggest copywriting myth you need to avoid
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