212: Why tone of voice is your secret weapon with Alyce Greer of Bossy Copywriting
Say Hello to Alyce Greer!
Today we welcome back a dear friend of the show, Alyce Greer of Bossy Copywriting. We are talking about Why tone of voice is your secret weapon and all things tone of voice and why you need to develop your brand tone of voice in order to cut through the noise. Alyce is the Director + Head Writer of Bossy. Copywriting, a Melbourne-based copywriting supergroup comprising writers from all over Australia. She’s also a contributing writer for Fashion Journal, the host of The Bossy. Type – a podcast for bold brands, and a drinker of too many chili margaritas.
🌟 What tone of voice actually is (and why you need it)
🌟 Simple tricks to DIY your tone of voice
🌟 How to implement your tone of voice across your website, socials, emails, and internal comms
🌟 Why polarizing people may not be the worst thing for your brand
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